Benjamin Rodriguez did a presentation on Publicity for nonprofit organizations at the Tools for Transformation training this past week in Los Angeles and Pomona.
He suggested a free publication from Cause Communications, "COMMUNICATIONS TOOLKIT: A guide to navigating communications for the nonprofit world," that is available for free as a .pdf download here.
I have downloaded the document and started to read it. I believe that it will be a valuable resource to your nonprofit organization. This is what they say in the introduction:
We believe in the power of nonprofits to transform society. And we believe in the power of well-crafted communications to transform nonprofits. Effective communication can target the right message to the right audience at the right times. And an investment in appropriate, well-planned communications can increase rather than detract from the bottom line when resources and staffing are tight.Your ideas matter here! Please leave a comment.